Intraday management: The real control point in modern WFM
SEO + MOFU | Targets operational decision-makers and supports mid-funnel education.
H,ImMhi
Welcome to my portfolio. I build stories (and the strategies behind them) to drive organic growth, support sales, and deliver real results. If you’re just exploring, you’re in the right place too.
Content Marketing Manager focused on search and growth
I build content strategies that drive organic traffic, improve conversion, and support pipeline in B2B SaaS.
Experienced across SEO, AI search (AEO), and performance analysis, focused on what actually drives results.
Driving Measurable Growth
I turn content and SEO into measurable business outcomes. Not just traffic.
- Increased organic traffic by +229% YoY by building and optimizing SEO-driven content clusters
- Drove +50% MQL growth through targeted, persona-led content campaigns.
- Improved engagement rate from%%∞% 28% → 52%, signaling higher-intent traffic.
- Expanded visibility in AI-driven search (AEO), growing keyword presence in AI Overviews by +157%.
- Developed content strategies that supported both organic growth and pipeline generation
Content & SEO Work
A selection of content and SEO work designed to drive organic growth, improve engagement, and support pipeline in B2B SaaS.
How I Drive Results
Content strategy & creation
I build content strategies that align audience intent with business goals, from blog programs to full-funnel campaigns.
SEO & AEO
Keyword strategy, content optimization, and AI search visibility focused on driving qualified organic growth.
Content for pipeline
I create content that supports sales across the funnel, turning traffic into qualified opportunities and pipeline impact.
Analytics & web performance
I track what matters, analyzing traffic, engagement, and conversions to continuously improve content and website performance.
Tools & Platforms
HubSpot · Google Analytics (GA4) · Google Search Console · SEMrush · Looker Studio · Webflow · WordPress